What to expect

What people say

Like SchoolCEO Magazine, we designed SchoolCEO Conference to be another resource that levels the playing field for public schools by empowering school leaders to think differently about marketing and to share ideas with one another. Here’s what past attendees had to say about their experience.

“If there’s only one conference you can attend in 2022, make sure it’s Apptegy’s SchoolCEO Conference.”

Ron Nielson
Superintendent, San Juan SD

“Hands down the best conference I’ve ever been to. Seriously.”

Amy Britt
Superintendent, Bakersfield

“I learned more in one day of SchoolCEO Conference than any multi-day conference I’ve attended.”

Nancy Anderson
Cutter Morning Star Public Schools

It's time to put your expectations aside. This isn't your typical education conference. At Apptegy, we believe the unexpected is what provides an opportunity to truly learn and be lifted out of our day-to-day.

We’re bringing speakers you won't normally have access to and they’ll cover topics that you won't find elsewhere in education. This experience focuses on the power of culture and brand.

With no vendors or exhibit halls, you can keep your focus on learning how to create a strong culture that recruits and retains the highest performing teachers and how to build a brand that helps you compete for students and the attention of parents. Join us for an open discussion with leading experts and an experience that will refuel your motivation.

SchoolCEO Conf1

The format


We’ve crafted an immersive experience that will change how you approach work, think about culture, and build a school identity that stands out. It'll feel like a very large focus group with best-selling authors in the room. There are no "openers" or breakout sessions, you'll get to hear all the best speakers together as a plenary session. 

On Sunday evening we’ll start with registration and a dinner for all attendees. Monday morning, we’ll meet at the beautiful Halloran Centre for Performing Arts where we’ll hear advice and insights from leading experts on culture and brand. Then we'll tie it altogether before we cap the experience by dining (and dancing) in downtown Memphis.

Why Memphis

Considered the birthplace of blues, soul, and rock 'n' roll, Memphis boasts a number of great places to visit such as Elvis’ Graceland estate and the Memphis Music Hall of Fame. But the more than 10 million annual visitors can tell you, there’s even more to Memphis than music. 

In particular, past conference guests have enjoyed touring the National Civil Rights Museum, walking the largest pedestrian bridge across the Mississippi, and eating incredible food around Memphis from Beale St. and beyond.

Traveling to Memphis and getting around once you arrive is easy. Traditional airlines and value carriers service 100 flights daily between Memphis International Airport (MEM) and 30 nonstop destinations. Memphis' central location makes it drivable for millions.

Memphis Beale St

Registration and Tickets

Early Bird
thru July 31
thru Aug 31
thru Oct 2

Hotel information

Recommended hotel:
Hyatt Centric - Beale St

33 Beale Street
Memphis, Tennessee, 38103